Social Business ?

A social business recognizes people do business with people and optimizes how people interact to meet the goals of the organization. A social business:

• Connect people productively and efficiently
• Provides a line of action aligned with organizational needs
• Accelerates business anticipating opportunities.

Becoming a social business requires time, a strategic approach to business culture, executive leadership, a corporate strategy to design transformation.

Organizations that become social businesses, have an optimized workforce, smart sales, strengthened operational controls, increasing innovation level of products and services, and a better customer treatment.

Elements of Social Business

It is important to understand the basic elements that every social enterprise effort should contain and successfully meet. The social business stack defines these elements.
Social business stack has the following layers: Social, Data, Physical Delivery, Aggregation, Discovery and Analytics, Management and Security, and Business Model.

Social Business Stack elements

The social business stack articulates fundamental aspects of social enterprises. Social networks and the data user create and share form the first two layers of the model. The physical delivery layer describes the relationship between social media and the real world, usually refers to the user experience.
The next three layers are key tools of social business. Aggregation layer boosts efficiency and participation in the discovery. Analytics make people tasks and information most useful. Management and security provide skills to manage and protect social enterprise. Finally, business model layer focuses on desired results, which involves understanding how social enterprises create value for the organization.
Social business stack explores strategic aspects and how each-one contribute to a healthy, vibrant and nurturing environment in an organization.

What is the value of social business?

We may say that all businesses are becoming Social. The Web itself has changed the way we get along with one another. Today we share more information, work actively to build social capital and personal brands
Companies have revolutionized everything from product and service design to operations. In fact, organizations are changing the way to manage business problems with social tools. Organizations are beginning to understand the consequences of a highly social business environment.
Collaborative tools influence the corporate value creation.

We can say that:
Social Computing + Business = Value Creation.

Companies are measuring the potential benefits of transformation to new ways of working, with the costs and risks involved. Social computing has competitive consequences in organizations. But it is not easy to align organization with social computing.
About social computing tools, it is important to understand and manage them strategically and with a coherent and cohesive approach. The goal is to create a dynamic enterprise culture that provided tools to create and exchange value.

It is essential to take advantage of the social network's power for employees and teams to get quickly information people need to make good decisions, innovate and succeed.
Beyond the team collaboration and improved ways to market products or provide service to customers, organization make improvements in the level of business operation. Tools as on-line communities, Web 2.0, Social Networks, Enterprise 2.0 and Social CRM, support the social business.

Provide complete business image allows a better understanding of company value. This is possible with social entrepreneurship and social media policy for community management.
Organizations do not have to reinvent completely the wheel to become social enterprises. This transformation happens due the strategy and work did before.
The era of social business is here. Business leaders are driving initiatives that integrate social collaboration tools with business processes. Social tools such as on-line communities and meetings, file sharing, profiles, instant messaging allows people to apply content and experiences in new ways. As a result, people do things more quickly and efficiently, with better performance.
By using social tools, businesses linked business environment with customers, drive operational efficiency and optimizing the workforce.

A social enterprise established has the three attributes

• Works on setting up trust networks where they may share ideas, information and experiences
• It is transparent, allowing people to work in a highly secure environment that transcends traditional organizations
• It is agile, accelerating business with a real-time view that encourages innovation and better business decisions.

Organizations need a corporate social environment with flexibility and integration, a right look and feel, and multiple options built, so people may generate and consume the contents that best suits their tastes and experience.

Business must overcome the resistance to change and embrace the new possibilities, thus improving performance.

Source: Information Technology